Digital Analytics
  1. Digital Analytics Definition & Overview
  2. Importance Of Digital Analytics
  3. 4 Major Components Of The GA System
  4. Core Analysis Techniques
  5. Mapping The Customer Journey
  6. 5 Steps Of Analytics Measurement Planning
  7. Understanding Dimensions, Metrics & KPIs
  8.  Creating An Account – A Step By Step Walkthrough
  9.  Understanding Your Account Structure & Hierarchy
  10. Setting Up Basic Filters
  11.  Setting Up Goals
  12.  Collecting, Tracking, and Managing Campaign Data
  13.  Navigating GA Reports and Conversion Reports
  14.  A Review Of Analytics Terminologies
  15.  Conclusion

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