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[Social Media Advertising]

Social Media Paid Advertising

Gain traffic or attention through social media

Advertising on social media is now very programmatic and lends laser sharp targeting features. One can now target with combinations of interests, behaviour, demographic and location targeting elements. Learn the process of advertising on social media through this program

How Social Media Marketing Can Help You Meet Your Marketing Goals?

[ Module Content ]

  1. Introduction to Facebook Advertising

  2. How to set up facebook Advertising Account

  3. Types of Campaign in Facebook

    • Targeting in ad campaign

    • Bidding strategy used in facebook

    • How to create and set up conversion tracking code

  4. How to Remarket your Audience with custom audience

  5. How to create a Look-alike audience?

  6. Ad manager dashboard to understand Ad performance

  7. How to do lead generation on Facebook


    • Introduction of Twitter Marketing

    • Types of campaign in twitter

    • Creating an Ad campaign in twitter

    • Different targeting option

    • Setting up conversion tracking for different objective

    • Twitter ad manager dashboard

    • Understanding Analytic of Twitter


    • Introduction to Linkedin Marketing

    • Types of Campaign in linkedin

    • Creating an Ad campaign in twitter

    • Types of Ad format

    • Different Targeting option

    • How to set up conversion tracking code

    • Understanding Analytics of Linkedin

    • Lead generation with LinkedIn

  10. YOU TUBE

    • Introduction to Video Marketing

    • Using  youtube for Business

    • Creating first you tube campaign

    • Different targeting option used for video promotion

    • Type of video ads

    • Tracking performance of your video promotion

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Watch this webinar for more info on
Digital Marketing

[ You Will Learn ]

The only digital marketing training program
where you get in-depth knowledge of all the 19 modules of digital
marketing with practical hands-on exposure.

Digital Marketing Introduction

Gain a fundamental understanding of the core principles of digital marketing

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Web Designing And Optimization

Optimizing the content on your website brings better conversion and traffic

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Email Marketing

This module seeks to explain what email marketing really is, why companies should use it and how they should go about

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Landing Pages and A/B Testing

Get the power in your hands to rank any webpage on top of search engines for your desired keywords

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Search Engine Marketing with Google Adwords

It is one of the most effective ways to grow your business in an increasingly competitive marketplace.

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Display Marketing

Create an awareness through Display marketing

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Digital Analytics

Understand the source of visitors,traffic and their behavior and web pages performance

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Social Media Management

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers

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Social Media Advertising

How Social Media Marketing Advertising Can Help You Meet Your Marketing Goals

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Search Engine Optimization

Learn all the tips and tricks needed to take your website at the top of the search Engine

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Learn to drive sales by raising awareness about an online store’s brand and product offerings.

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Mobile Marketing

Reap all the benefits of mobile marketing

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Content Marketing

Learn to develop strong digital content

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Online Reputation Management

Learn to keep up the positive brand image and tackle censure and displeasure

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Digital Marketing & Social Media Strategy

Steps to a Powerful Digital Marketing Strategy

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Adsense & Affiliate Marketing

how to make money online by generating leads

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Viral Marketing

How Social Influence Shapes Behavior. The Power of Word of Mouth

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Programmatic Advertising

How Does Programmatic Advertising Work

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Performance Marketing

Explain the fundamentals of the performance advertising industry, including key term

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[ Guest Lectures and Trainings ]


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