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[Search Engine Optimization]

Search Engine Optimization

Take your website at the top of the search Engine

SEO can be off-page or on-page. Either ways it helps website owners and marketers to get their brands discovered and capture users who have intention to engage further.  The key concerns that are addressed in this module are how to make our websites more Search friendly, how to measure and track SEO success and creating a dashboard and framework for SEO strategy
A step-by-step guide on how to increase your traffic volume and quality from organic search

[ Module Content ]

  1. what is Search Engine Optimization (SEO)
  2. Role of SEO in Digital Marketing
  3. what is Search Engine? How Search Engine works?
  4. what is SERP ( Search Engine Result Page) ? Define crawling, indexing
  5. 5 Importance of Keyword Research in SEO
    • a How to efficiently do Keyword Research process
    • b Tools used for keyword Research process
  6. Formats for writing Title ,Description , Heading , Anchor and Image
  7. Google webmaster tool and website verification
    • Sitemap creation and submission in website and webmasters
    • Robots Txt creation and site speed optimization
    • Use of data highlighter
  8. Importance of HTTPS
  9. Use of SCHEMA.ORG for designing SEO friendly website
  10. what are Backlinks? What are the types of Backlink
  11. what is Link Building? What are the types of link Building
  12. How to create backlink ?
  13. what is Local SEO
  14. How to improve position of your business in local search
  15. How to optimize Google my Business ?
  16. How to do SEO Audit Manually and automatically?
  17. 17 Google Algorithm

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Watch this webinar for more info on
Digital Marketing

[ You Will Learn ]

The only digital marketing training program
where you get in-depth knowledge of all the 19 modules of digital
marketing with practical hands-on exposure.

Digital Marketing Introduction

Gain a fundamental understanding of the core principles of digital marketing

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Web Designing And Optimization

Optimizing the content on your website brings better conversion and traffic

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Email Marketing

This module seeks to explain what email marketing really is, why companies should use it and how they should go about

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Landing Pages and A/B Testing

Get the power in your hands to rank any webpage on top of search engines for your desired keywords

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Search Engine Marketing with Google Adwords

It is one of the most effective ways to grow your business in an increasingly competitive marketplace.

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Display Marketing

Create an awareness through Display marketing

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Digital Analytics

Understand the source of visitors,traffic and their behavior and web pages performance

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Social Media Management

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers

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Social Media Advertising

How Social Media Marketing Advertising Can Help You Meet Your Marketing Goals

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Search Engine Optimization

Learn all the tips and tricks needed to take your website at the top of the search Engine

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Learn to drive sales by raising awareness about an online store’s brand and product offerings.

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Mobile Marketing

Reap all the benefits of mobile marketing

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Content Marketing

Learn to develop strong digital content

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Online Reputation Management

Learn to keep up the positive brand image and tackle censure and displeasure

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Digital Marketing & Social Media Strategy

Steps to a Powerful Digital Marketing Strategy

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Adsense & Affiliate Marketing

how to make money online by generating leads

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Viral Marketing

How Social Influence Shapes Behavior. The Power of Word of Mouth

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Programmatic Advertising

How Does Programmatic Advertising Work

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Performance Marketing

Explain the fundamentals of the performance advertising industry, including key term

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