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[Search Engine Marketing with Google Adwords]

Search Engine Marketing with Google Adwords

It is one of the most effective ways to grow your business in an increasingly competitive marketplace

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs).Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements

Search engine marketing is a vital component of any business marketing plan due to consumers using internet as the only tool to research goods and services before purchase.

[ Content Module ]

  1. Introduction to Google Adwords & PPC Advertising
  2. Google Adwords Process
  3. Types of Google Adwords campaign
  4. Introduction to Search Campaign Type
  5. Account Structure with Example
  6. Google Adwords campaign setup- Live walkthrough
  7. Understanding Ad Auction , Ad position ,Ad Rank & Ad format
  8. Adwords Terminology
  9. Types of Bidding Strategy
  10. Types of Keywords
  11. Audience Targeting tips, tricks and strategies
  12. Keyword Research process  & ongoing discovery
  13. Variable impacting quality score
  14. Ad Extension overview
  15. Adwords optimization overview
  16. What is Remarketing
  17. How to create and set up remarketing campaign?
  18. How to track your campaign performance?

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Watch this webinar for more info on
Digital Marketing

[ You Will Learn ]

The only digital marketing training program
where you get in-depth knowledge of all the 19 modules of digital
marketing with practical hands-on exposure.

Digital Marketing Introduction

Gain a fundamental understanding of the core principles of digital marketing

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Web Designing And Optimization

Optimizing the content on your website brings better conversion and traffic

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Email Marketing

This module seeks to explain what email marketing really is, why companies should use it and how they should go about

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Landing Pages and A/B Testing

Get the power in your hands to rank any webpage on top of search engines for your desired keywords

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Search Engine Marketing with Google Adwords

It is one of the most effective ways to grow your business in an increasingly competitive marketplace.

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Display Marketing

Create an awareness through Display marketing

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Digital Analytics

Understand the source of visitors,traffic and their behavior and web pages performance

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Social Media Management

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers

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Social Media Advertising

How Social Media Marketing Advertising Can Help You Meet Your Marketing Goals

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Search Engine Optimization

Learn all the tips and tricks needed to take your website at the top of the search Engine

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Ecommerce

Learn to drive sales by raising awareness about an online store’s brand and product offerings.

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Mobile Marketing

Reap all the benefits of mobile marketing

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Content Marketing

Learn to develop strong digital content

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Online Reputation Management

Learn to keep up the positive brand image and tackle censure and displeasure

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Digital Marketing & Social Media Strategy

Steps to a Powerful Digital Marketing Strategy

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Adsense & Affiliate Marketing

how to make money online by generating leads

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Viral Marketing

How Social Influence Shapes Behavior. The Power of Word of Mouth

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Programmatic Advertising

How Does Programmatic Advertising Work

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Performance Marketing

Explain the fundamentals of the performance advertising industry, including key term

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[ Guest Lectures and Trainings ]

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