Programmatic Advertising is the automation of the buying and selling of advertising often using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.
Programmatic advertising ad spend is predicted to hit 33 billion this year. Learn why marketing professionals are jumping all over this form of paid media targeting and automation.
[ Module Content ]
What is Programmatic
What is RTB and Programmatic Direct
How Programmatic works and key components like DSP, SSP, Exchanges and DMPs
Take a look inside a DSP and SSP
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[ You Will Learn ]
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