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[Landing page & AB Testing]

Landing page & AB Testing

How Landing page play a major role in maximizing conversions

Landing pages are extremely crucial and critical part of any digital marketing campaign. They are the last mile in the conversion process and help convert visitors into leads and sales. Landing page optimization is the process of improving elements on a website to increase conversions. Landing page optimization is a subset of conversion rate optimization (CRO), and involves using methods such as A/B testing to improve the conversion goals of a given landing page.

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[ Module Content ]

LANDING PAGES & A/B TESTING

  1. What is a Landing page

  2. Factor that makes Landing Page different from the website

  3. Different types of Landing pages and call for action

  4. How to create a landing page through LanderApp

  5. Difference Between Landing Page and Thank you page

  6. What is A/B Testing?

  7. How to measure the performance of different landing page through A/B Testing tool –VWO

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Watch this webinar for more info on
Digital Marketing

[ You Will Learn ]

The only digital marketing training program
where you get in-depth knowledge of all the 19 modules of digital
marketing with practical hands-on exposure.

Digital Marketing Introduction

Gain a fundamental understanding of the core principles of digital marketing

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Web Designing And Optimization

Optimizing the content on your website brings better conversion and traffic

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Email Marketing

This module seeks to explain what email marketing really is, why companies should use it and how they should go about

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Landing Pages and A/B Testing

Get the power in your hands to rank any webpage on top of search engines for your desired keywords

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Search Engine Marketing with Google Adwords

It is one of the most effective ways to grow your business in an increasingly competitive marketplace.

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Display Marketing

Create an awareness through Display marketing

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Digital Analytics

Understand the source of visitors,traffic and their behavior and web pages performance

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Social Media Management

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers

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Social Media Advertising

How Social Media Marketing Advertising Can Help You Meet Your Marketing Goals

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Search Engine Optimization

Learn all the tips and tricks needed to take your website at the top of the search Engine

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Ecommerce

Learn to drive sales by raising awareness about an online store’s brand and product offerings.

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Mobile Marketing

Reap all the benefits of mobile marketing

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Content Marketing

Learn to develop strong digital content

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Online Reputation Management

Learn to keep up the positive brand image and tackle censure and displeasure

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Digital Marketing & Social Media Strategy

Steps to a Powerful Digital Marketing Strategy

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Adsense & Affiliate Marketing

how to make money online by generating leads

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Viral Marketing

How Social Influence Shapes Behavior. The Power of Word of Mouth

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Programmatic Advertising

How Does Programmatic Advertising Work

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Performance Marketing

Explain the fundamentals of the performance advertising industry, including key term

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[ Guest Lectures and Trainings ]

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