Landing pages are extremely crucial and critical part of any digital marketing campaign. They are the last mile in the conversion process and help convert visitors into leads and sales. Landing page optimization is the process of improving elements on a website to increase conversions. Landing page optimization is a subset of conversion rate optimization (CRO), and involves using methods such as A/B testing to improve the conversion goals of a given landing page.
[ Module Content ]
LANDING PAGES & A/B TESTING
What is a Landing page
Factor that makes Landing Page different from the website
Different types of Landing pages and call for action
How to create a landing page through LanderApp
Difference Between Landing Page and Thank you page
What is A/B Testing?
How to measure the performance of different landing page through A/B Testing tool –VWO
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