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[Digital Analytics]

Digital Analytics

Measure, Analyse and improve the performance of your online marketing campaigns.

Web analytics is the soul of digital marketing. Marketers need to understand consumer behaviour and source of we b traffic so as to be able to optimize their marketing campaigns and web presence. Google Analytics is one of the most cutting edge and highly used tools by marketers, and we shall focus on understanding the working of this tool as well as be able to create a business analytics framework for further use.

[ Module Content ]

  1. Digital Analytic definition and overview
  2. Importance of digital Analytics
  3. Major components of the Google Analytics System
  4. Understanding Google Analytic Account structure
  5. How to set up Google Analytic Account?
  6. How to add Google Analytic code in your website?
  7. Core Analysis Techniques
  8. Mapping of customer journey
  9. Understanding dimension ,metric & kpi
  10. Setting up Basic Filters
  11. Setting up Goals
  12. Collecting , Tracking and managing campaign data
  13. Navigating Google Analytic reports and conversion reports

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Watch this webinar for more info on
Digital Marketing

[ You Will Learn ]

The only digital marketing training program
where you get in-depth knowledge of all the 19 modules of digital
marketing with practical hands-on exposure.

Digital Marketing Introduction

Gain a fundamental understanding of the core principles of digital marketing

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Web Designing And Optimization

Optimizing the content on your website brings better conversion and traffic

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Email Marketing

This module seeks to explain what email marketing really is, why companies should use it and how they should go about

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Landing Pages and A/B Testing

Get the power in your hands to rank any webpage on top of search engines for your desired keywords

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Search Engine Marketing with Google Adwords

It is one of the most effective ways to grow your business in an increasingly competitive marketplace.

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Display Marketing

Create an awareness through Display marketing

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Digital Analytics

Understand the source of visitors,traffic and their behavior and web pages performance

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Social Media Management

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers

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Social Media Advertising

How Social Media Marketing Advertising Can Help You Meet Your Marketing Goals

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Search Engine Optimization

Learn all the tips and tricks needed to take your website at the top of the search Engine

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Learn to drive sales by raising awareness about an online store’s brand and product offerings.

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Mobile Marketing

Reap all the benefits of mobile marketing

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Content Marketing

Learn to develop strong digital content

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Online Reputation Management

Learn to keep up the positive brand image and tackle censure and displeasure

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Digital Marketing & Social Media Strategy

Steps to a Powerful Digital Marketing Strategy

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Adsense & Affiliate Marketing

how to make money online by generating leads

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Viral Marketing

How Social Influence Shapes Behavior. The Power of Word of Mouth

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Programmatic Advertising

How Does Programmatic Advertising Work

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Performance Marketing

Explain the fundamentals of the performance advertising industry, including key term

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[ Guest Lectures and Trainings ]


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