Web analytics is the soul of digital marketing. Marketers need to understand consumer behaviour and source of we b traffic so as to be able to optimize their marketing campaigns and web presence. Google Analytics is one of the most cutting edge and highly used tools by marketers, and we shall focus on understanding the working of this tool as well as be able to create a business analytics framework for further use.
[ Module Content ]
- Digital Analytic definition and overview
- Importance of digital Analytics
- Major components of the Google Analytics System
- Understanding Google Analytic Account structure
- How to set up Google Analytic Account?
- How to add Google Analytic code in your website?
- Core Analysis Techniques
- Mapping of customer journey
- Understanding dimension ,metric & kpi
- Setting up Basic Filters
- Setting up Goals
- Collecting , Tracking and managing campaign data
- Navigating Google Analytic reports and conversion reports
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[ You Will Learn ]
The only digital marketing training program
where you get in-depth knowledge of all the 19 modules of digital
marketing with practical hands-on exposure.